Collection no. 01
Timeless classics reinterpreted for you.
In an oversaturated world, you sometimes want a bit of rest.
Clarity from all the colours.
Less of the large selection.
More naturalness in an artificial space.
Like the soft notes of a piano.
Feminism was the inspiration for the first collection of l’amour est bleu. My role models were Viola from the film “Shakespeare in Love” and Coco Chanel.
I was very impressed by Viola’s brave struggle to fulfil her dream of acting. So it touched me all the more that in the end, she had to bow to the pressure of society.
For me, Coco Chanel is the pioneer of feminism. With the jersey dress she freed the women of her time from the restrictive corset. It carried the striped pattern of Breton sailors into fashion and enabled women to dress casually in society. Throughout her life, Coco Chanel has made many achievements for women’s freedom.
These are just two of many role models for feminists and there should be many more in the future.
STORY LOOK 01
THE BUSINESS LOOK FOR YOUR MODERN WORKDAY
Elegant blouse made of shiny bamboo silk with trendy flounced sleeves combined with a draped skirt with an asymmetrical hem. The mix of feminine and edgy results in an exciting break in style. A modern smart-casual style that fits comfortably and perfectly on your body all day.
STORY LOOK 02
SMARTER LEISURE LOOK INSPIRED BY FRENCH CHIC
Comfortable jersey dress in a French striped look with a contrasting neckline. A style that is as versatile as you are – casual with sneakers, the dress is the perfect combination for your urban everyday life. Combined with pumps and a belt, it is the best choice for your French look.
STORY LOOK 03
STYLISH LOOK IN THE CURRENT SPORTSWEAR TREND
Straight-cut sweat dress made of cuddly soft cotton with a contrasting bamboo hem. The material and style mix of casual and smart make this dress special. A style that matches the current sportswear trend – without having to forego a stylish look.